Now contrast with your customer downloading your app off the app store and receiving all of that content up front. Well, an in-app purchase is simply digital content or service that your customer buys from within your app. So, let's start with the most basic question. So, we're very excited because today we get to take you through new features that will give you better control over your pricing.Īnd give you and your customers more flexible tools for managing your subscriptions. So, we've received a lot of feedback from you around how we can improve auto-renewables to better fit your businesses. So, we're going to start this session off by doing a quick review of in-app purchases in general.Īnd then we're going to move into the details of how we're enhancing auto renewable subscriptions specifically in iTunes Connect and in the system. My name is Daniel Miao and I'm the engineering manager on iTunes Connect. Welcome to our session on Expanded Subscriptions in iTunes Connect. Learn how our improvements give you more flexibility and control over pricing, and provide powerful incentives to engage and retain your customers. Introducing Expanded Subscriptions in iTunes Connect Session 301 WWDC 2016 See what's new in subscriptions.